Why Do You Love SEO Learning? It’s Really Amazing!

When we talk about internet marketing, then the most important aspect that pops in our mind is SEO. Without the power of SEO, the world of internet marketing would fall apart. The importance of SEO or Search Engine Optimization is known to everyone. However, it is also true that not all of us truly get into the skin of this subject. The vastness of SEO is still increasing as more developments are being carried out. But, most of us are just scratching the surface of this subject, rather than getting inside it to understand the subject completely.

SEO as a career option can be really an excellent one, and with the passage of time, the demand for SEO professionals is surely going to rise. For this reason, it is good to learn SEO from the scratch, up to the advanced level. In case you are still not sure about it, read below.

Demand of SEO:
We all know that why SEO is important for the businesses. In every business niche, every single company is trying to earn a space in the first page search result of any search engine. Everyone wants to have the much exposure for their business. The main task of SEO professionals is to improve the ranking of a website by making it as search engine friendly as possible. Considering the fact that every day hundreds of websites are being added to the web world, it is quite sure that the demand of SEO professionals is surely going to increase. So, if you want to cash in the opportunities, you got to learn SEO from a reputed training center.

How you can enjoy doing SEO?

It is also true that in order to excel in any field, you have to love your work. If you are not enjoying what you are doing, no matter how lucrative the opportunities are, you will never like them. So, what are the exciting aspects about SEO? Well, when you work in the field of SEO, you do not have to remain in an office cubicle, or in any particular city. You can travel to places around the world and still perform excellently in the field of SEO. In this way, you will be able to confront with new opportunities, which in turn will provide a better momentum to your career.

No boundaries for SEO work
Like it was mentioned above, in the case of SEO you do not have to remain stuck at any particular place, or in any company for doing that 9 to 7 kind of job. You can work as a freelance SEO expert and provide your services to wide range of clients, coming from different parts of the world. So, there are no limitations when with comes to SEO. There are many freelancing portals where service providers and seekers come together.

Decided to work in your free hours
There are many SEO training courses that can be pursued easily as they have flexible modules. You can learn and earn at the same time, without leaving your present job. Online courses provide you the freedom to learn SEO right from the comfort of your home.

Conclusion:
So, SEO being the most widely sought after skills in the world of online jobs, it is certainly beneficial to become an expert of SEO. Your career will surely experience rapid growth rate in the field of SEO.

An author is a professional digital marketing course trainer at Ace Web Academy. He often share his view on digital marketing and career on internet. http://www.acewebacademy.com/blog/8-best-free-seo-learning-resources-newbies/

Article Source: http://EzineArticles.com/expert/Shiva_Kumar_P/2069087

 

SEO Quotes From Specialists in Search Marketing

Not all information found online is created equal and it’s easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, I scoured the internet and found the top 10 timeless SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true.

One of the best things about the internet is instant access to just about any information you need. When researching search engine optimization (SEO), this is especially true.

Enjoy!

Using SEO tricks or hacks is like trying to beat the house in Vegas. Sure, you might get a couple of quick wins, but in the long run you’re bound to lose because “the house always wins.”

In other words, SEO is an asset. It’s like buying real estate and investing to remodel your kitchen and bath. That work will increase the value of your home so that you can sell it in the future for a profit.

Good SEO work only gets better over time.– Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com

— Dave Naylor (@DaveNaylor), Bronco.co.UK Managing Director

You’re ignoring the most important part of SEO– your customers when you design your website for Google’s search engine spider. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!

The goal of SEO is not to rank # 1. The goal is to generate leads and sales for your business.

“My rule of thumb is build a site for a user, not a spider.”

Even if you’re using other tactics like Radio, tv, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research.

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way Print, radio, and tv are traditionally thought of as marketing tactics.”– Duane Forrester, Senior Product Manager, Bing

If your prospective customers are searching in Google, Bing, and Yahoo to find your products or services, you need an SEO strategy. More and more people are using multiple channels to research products and services and search engines are often part of the mix.

This is one of my favorite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.

“Google only loves you when everyone else loves you first.”– Wendy Piersall

How does Google determine what is “best”?

Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.

One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.

With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).

Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.

Successful SEO is not about tricking Google.– Phil Frost, Main Street ROI

Again, the goal of SEO is not to rank # 1, it’s to generate sales and leads.

“Today it’s not about ‘get the traffic’– it’s about ‘get the targeted and relevant traffic.”– Adam Audette, Chief Knowledge Officer, RKG

That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business. Use Google’s Keywords Planner Tool to search for relevant keywords. Take it one step further to organize all the keywords you find into two categories:

buying-intent

research-intent

As you can probably guess, the buying-intent keywords are the ones where the person searching is most likely looking to make a purchase. The research-intent keywords are the ones where the searcher is most likely just doing research.

Focus your SEO efforts on the buying-intent keywords first to give you the best chance to drive sales and leads.

The sad truth with SEO is that most people will not find your website unless you’re on the first search results page. Keep in mind there are only 10 spots available and likely tens of thousands or even tens of millions of other websites vying for those coveted spots.

Think about how hard it is to double the amount of visitors to your website. You’ll have to invest more in SEO, advertising, social media, email marketing, and/or another marketing tactic to drive more website traffic.

Now consider the fact that you would get the same impact on your business if instead, you focused on doubling your website conversion rates.

“The best place to hide a dead body is the second page of Google search.”– Anonymous.

I’ll admit, I “LOL ‘d” when I first read this quote.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”– Jeff Eisenberg

In the past, publishing more and more content was a great tactic to expand the reach of your SEO. As you publish more articles about different topics, your website has more opportunities to rank in Google.

“Better content is outweighing more content.”– Rand Fishkin.

Due to Google’s recent algorithm updates, quality outweighs quantity. Always keep this in mind and resist the urge to cut corners on quality in an attempt to publish webpages faster.

Present a stronger, more compelling offer.

Change the layout of your pages so that your offer is more easy to see.

Offer free information in exchange for an email address so you can follow up and convert over a longer time frame.

Use retargeting ads to bring prospects (that didn’t convert) back to your website.

Add a lightbox popup so your offer can’t be missed.

Many businesses took that tactic to the extreme and started to publish low quality articles in an attempt to scale up article production at lower costs.

(Traffic to your website) x (Conversion rate) = (leads or sales).

How can you double your conversion rate? Try some of the following ideas:.

“What gets measured gets improved.”– Peter Drucker.

This quote highlights a recent shift in SEO.

Many businesses ignore this simple truth.

Your conversion rate is the number of sales or leads you generate from your website divided by the total number of visitors. As you can see from that equation, you can either double your traffic or double your conversion rate and the result will be the same.

It’s simple math…

Peter Drucker was not specifically talking about SEO in this quote, but it’s an important point that deserves to make this list.

What needs to be measured in SEO?

This may come as a surprise, but tracking your rankings alone is worthless! Your rankings should of course be measured, but they tell an incomplete story.

Good SEO work only gets better over time. Successful SEO is not about tricking Google. Good SEO work only gets better over time. Successful SEO is not about tricking Google. That means your SEO strategy starts with finding the right keywords that will ultimately drive conversions for your business.

Good SEO work only gets better over time. Successful SEO is not about tricking Google.

Even more important than your rankings is your website traffic from SEO and your website conversions from SEO.

Interested in more? Check out www.seomarketingquotes.co.uk and get the low down.

Article Source: http://EzineArticles.com/expert/Phil_Clark/2356347

 

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified “yes”- you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some common traits.

If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed.

  1. Do I have the proper resources at my disposal to achieve professional SEO results? Search engine optimization takes time, and your internal SEO expert will need to have a great deal of it at his or her disposal – especially at the project’s outset when target audiences, keyphrases, and optimization schemes are first being established. Even after the initial optimization effort, the nature of SEO will require this person to spend ample time keeping up with industry trends, monitoring campaign progress, performing A/B testing, and expanding the campaign as new product and service areas are added. Perhaps even more important than time, achieving professional SEO results requires a unique set of aptitudes. The person responsible for your internal SEO initiative must possess the ability to learn quickly and to look at your website from a macro-perspective, marrying together the needs of sales, marketing, and IT. He or she can not be an aggressive risk taker, as this is often a surefire way to get your website penalized and potentially removed from the major search engines. These gifted people exist in many companies, but given the unique attributes that these individuals possess, their time is often already spent in other crucial areas of the business. Without enough time to invest in the project or the right type of person to execute it, an internal SEO initiative is likely doomed to fail.
  2. Do I know which departments of my company should be involved, and will they work with an insider? As mentioned above, professional SEO, by necessity, involves marketing, sales, and IT. The SEO expert must work with marketing to find out what types of offers and initiatives are working offline to help translate them effectively online. He or she must work with sales to identify the types of leads that are most valuable so that you can target the right people in the keyphrase selection process. And, finally, your SEO expert will need to work with IT to determine any technical limitations to the SEO recommendations, learn of any past initiatives based on a technical approach, and get the final optimization schemes implemented on the website. Sadly, in many businesses, these departments have a somewhat adversarial relationship. However, it is the duty of the SEO expert to act as a project manager and coordinate the efforts of all three departments if you are going to get the most out of your campaign. No professional SEO project can be completed in a vacuum. For whatever reason, it is often easier for an outsider to get adversarial departments on the same page, in the same way that a marriage counselor might convince a woman of her undying love for her husband while the husband is still grimacing from a well-placed knee in the parking lot.
  3. Will someone be held accountable for the results? This may seem like a small consideration, but it can have a tremendous impact on the success of the campaign. If you have added this responsibility to some poor soul’s job description with the direction that he or she should “do the best you can,” you’ll be lucky to make any headway at all (especially if the person is not enthusiastic about SEO). Whether SEO is done in-house or outsourced, someone will have to take responsibility for showing progress, explaining setbacks, and continually improving results. Without this accountability, it is very common to see an initiative fade as the buck is passed.
  4. Can I afford delayed results based on a learning curve? It’s a reality – professional SEO expertise has a steep learning curve. While the information on how to perform the basics of optimization are freely available on the web, much of the information out there is also contradictory, and some of it is actually dangerous. It takes time for someone unfamiliar with the discipline to sort the SEO wheat from the SEO chaff (on a side note, a “quoted” search of Google reveals that this may actually mark the first occasion in human history that the phrase “SEO chaff” has been used – we’re betting it’s also the last). Simply put, if the person you are putting on the job has no experience, it will take longer to get results. This may not be a consideration if you aren’t counting on new business from SEO any time soon. However, if you are losing business to your competition due to their professional SEO initiatives, time might be a larger factor.
  5. Will it cost me less to do it in house than it would to choose a professional SEO firm? Often, companies will attempt this specialized discipline in-house in order to save money, and sometimes this works out as intended. However, accurate calculations of the cost of in-house labor that would be involved versus the price of the firm you would otherwise hire should be performed to make an accurate comparison. When making this calculation, also factor in the opportunity cost of the resource – the tasks that your in-house people are not able to perform because they are involved in SEO. In addition, if worse comes to worst and your in-house SEO expert is led astray by some of the more dangerous “how-to” guides available, it can cost even more to repair the damage than it would have to hire a professional SEO firm to perform the optimization from the outset. And an internal SEO campaign gone wrong can cost even more than the stated fee – websites that violate the terms of service of the major search engines (whether intentional or not) can be severely penalized or even removed, costing you a lot of lost revenue when potential customers can not find your website for a period of time.
  6. Do I believe that the end result I’ll get in-house will be equal to or greater than the results I would have gotten from a professional SEO firm? Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have not-so-slight increases in your bottom-line revenue. If you believe that your talented in-house resource will, given enough time, achieve results equal to or greater than those that could have been achieved by the professional SEO firm you might have chosen, it may make sense to do it internally. However, in addition to a better knowledge of industry trends, one clear advantage that search engine optimization firms have is the benefit of the experience and macro-perspective that comes from managing many different websites over time. Professional SEO firms can watch a wide range of sites on a continual basis to see what trends are working, what trends aren’t, and what formerly recommended tactics are now actually hurting results. This macro-perspective allows professional SEO firms to test new tactics as they appear on a case-by-case basis and apply those results across a wide range of clients to determine what the benefit is. It is harder for an individual with access to only one site to perform enough testing and research to achieve optimum results all the time, something that should also factor into the equation.
  7. Do I have at least a slight tolerance for risk? Neophytes to SEO can make mistakes that can lead to search engine penalization or removal. This happens most commonly when they have an IT background and treat SEO as a strictly technical exercise. We are often called in to assist companies who have had an internal initiative backfire, leaving them in a worse position than the one they were in before they started. The simple truth is that you cannot perform effective SEO without marrying your efforts to the visitor experience, but this is not something that is intuitively understood when people approach SEO for the first time. However, professional SEO firms are not perfect either. Some firms use those same optimization methods that violate the search engines’ terms of service and can get your site penalized. So, if you do decide to outsource, educate yourself on SEO and do some research on the firm. Know the basics of the business, find out who the firm’s clients are and how long they’ve been in business, and ask for professional references – just like you would do with any major business purchase.

If you have considered all of the above questions, and your answers to all seven are “yes,” your company may be uniquely equipped to achieve professional SEO results in-house. If you answered “no” to any of the first three questions but “yes” to the rest, it does not necessarily mean that you can’t perform SEO in-house – just that you may not be in a position to do so at this time. Taking the actions required to get you in the right position to answer in the affirmative might be worth your while. However, if you answered “no” to any of the last four questions, you may want to consider outsourcing the project to a professional SEO firm.

A professional SEO firm has the resources, the time, the expertise, and, most importantly, the experience, to launch an SEO initiative for your website that will have a positive effect on your bottom line. Whichever option you choose, it is important that you fully embrace the channel. A half-hearted initiative, whether done internally or outsourced, can be as ineffective as taking no action at all.

Scott Buresh is the CEO of Medium Blue Search Engine Marketing. He has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, SEO Today, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, an Atlanta search engine optimization company, serves local and national clients, including Boston Scientific, DuPont, and Georgia-Pacific. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

Article Source: http://EzineArticles.com/expert/Scott_Buresh/5018

 

SEO Software: Trying To Catch The Spiders…

EO software does what exactly?

SEO software frequently starts from the following assumption:

– look at the page that ranks number 1 in Google,

– do exactly the same + a bit better,

– and you will be number 1

SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a web site number one because spiders “think” that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.

Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

This is exactly what SEO software does: it claims to know and tackle “all” the parameters that make a web site ranking number 1.

Pitfalls of a software-approach to SEO

Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!

It won’t take long until Google finds out that “somebody broke the code” of the spiders. The spiders will be updated to give quality results to the visitors!

This means you need to get an upgrade of your SEO software approach… : you are running after the facts in stead of above the facts.

How to be ranked number 1?

You rank number 1 because you deserve it.

In spider logic this still means:

– your page talks about the keyword you are optimizing for

– you page has lots of incoming links about the keyword you are optimizing for.

This is what ranking number 1 should be about.

But my SEO software is really up to date, or is it not?

Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later.

You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.

Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?

A close look at SEO software

SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days… If that is true, then check out to see:

– is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?

– are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?

It’s very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.

And don’t be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.

I didn’t say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.

So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won’t take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.

Why do you do SEO in the first place?

SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than “blindly ranking 1 in Google”:

— Always make sure you rank number 1 for a word a lot of people are looking for! —

If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:

– are they ranking number 1

– are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo’s search-marketing is considered not too low)

– how long did it take them to be number 1

– how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)

– how big is the competition for the quoted “keyword-phrase” (smaller or bigger than 33.000? As a general rule : above 33.000 quoted “keyword-phrase” results in Google, things become though)

If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn’t do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.

SEO software web sites

Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!

Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages…

Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.

And we are talking about a “NET” in Inter”NET”: “net” means links here, links there, links everywhere… (that’s why links are so important in SEO)

If you don’t see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!

Back to Basics: web-traffic

Your purpose is getting as much people to your site as possible, isn’t it?

SEO software has the purpose of ranking 1 in Google.

Now it is very easy to rank 1 in Google for the keyword-phrase “jhdkghgkbdcds”,
but who is looking for “jhdkghgkbdcds”??? Nobody!

So if nobody looks for “jhdkghgkbdcds”, then why bother to rank number 1 with it?

What is a nice number when it comes to “popular keyword searches”? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 “the big boys’ are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.

SEO software Conclusion

SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.

Always check the numbers and the facts about any SEO software and (this) SEO article!

Then make a decision yourself. If you see that the SEO software

– is ranking well for it’s own product

– is ranking web sites for popular keyword well,

only then you can consider buying it.

Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.

…It’s quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!…

You can read more about starting to make some money online, SEO and web-site marketing at : Quick and easy ways to make money [http://www.quickandeasywaystomakemoney.com]

Article Source: http://EzineArticles.com/expert/Stef_Glassee/29179

 

Your SEO Service, Ethical SEO, and Competitor Monitoring

When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.

Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word “ethical” is tossed around too often, “ethical SEO” has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)

Primary Competitors

To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors–the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.

Your Online Competitors

It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware–your primary competitors of tomorrow.

Violations

This brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages–something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.

Bad Firms

There are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO–by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.

SEO firms are generally divided into two camps–those called “White Hats” (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called “Black Hats” (those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost). Neither approach is invalid–it is not against the law to violate the terms of service of a search engine. Moreover, black hat techniques can be quite effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front.

Internal Resources

Firms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project almost always falls onto an already overburdened IT department. The problem with approaching SEO from a strictly technical mindset is that the strategies employed, such as the keyphrases targeted, will not necessarily be in line with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this can lead to trouble. Penalization is a very real possibility, and it is hard to get back onto an index once your site has been removed.

Monitoring

A thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases. This may be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines’ terms of service. However, many white hat SEO service firms consider it an obligation to their clients to routinely monitor the sites of any competitor found on the engines to be sure it is using ethical SEO techniques.

There is a reason that every major search engine has a form to report sites who do not use ethical SEO tactics and who violate the terms of service so that these sites can be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on their users to help them to keep their indexes clean and free of sites not using ethical SEO tactics. There are many techniques to spam an engine–far too many to list. However, a good SEO service not only knows what all of these techniques are but knows how to identify them when it sees them so they can be reported to the engine accurately.

The End Result

Business is business, and your interests often run directly counter to that of your competitors. When you report a website that is not using ethical SEO, it is very likely that it will be removed. This means there is one less company that you need to worry about in the online arena, at least for the time being. If the site in question outranked yours, you also get the added benefit of seeing your rankings improve as the violating pages are removed–provided, of course, that you are using ethical SEO techniques and steering clear of violations yourself, or you may be reported by a competitor of yours or its SEO service!

The engine also benefits from users reporting violations. Engines do not like people trying to trick their indexes, since there might then be pages showing up for particular search terms that are not actually relevant to those terms. Clearly, search engines understand this benefit–if the engines thought they could weed out all the spam themselves, they would not provide a reporting system. Supporting such a system, after all, is not free. Real people employed by the engine have to visit the offending pages to confirm that they are not using ethical SEO tactics.

In the notable example cited earlier of the firm that got most of its clients penalized, the owner of the SEO service in question was quoted as saying, “Google can kiss my ass. This is the Wild Wild West.” He may be right–maybe it is the Wild Wild West. But there are a whole bunch of new sheriffs in town–and they are wearing white hats.

Scott Buresh is the founder and CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott’s articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide. He was also a contributor to Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue is an Atlanta search engine optimization company with local and national clients, including Boston Scientific, Cirronet, and OneSource. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

Article Source: http://EzineArticles.com/expert/Scott_Buresh/5018

 

Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.